Volvo is Latin and means “I roll”. Volvo was born on April 14, 1927, when the first car, ÖV4 (nicknamed Jakob) left the factory in Gothenburg, Sweden.
Volvo produces models ranging from SUVs, station wagons (estates), and sedans (saloons), to compact executive sedans and coupes. With 2,500 dealerships worldwide in 100 markets, 60 percent of sales come from Europe, 30 percent from North America, and the other 10 percent from the rest of the world.
Volvo owners are proud of achieving high mileage on their cars. It is well documented that one Volvo P1800S has been driven over 2.6 million miles. The average age of a Volvo being discarded is 19.8 years and is second only to Mercedes Benz.
Volvo’s are known for their safety. In the 70’s US traffic safety administration (NHTSA) purchased a number of Volvo 240s, which were used to set the safety standards against which all new cars on the US market were tested. Year after year, Volvo receives numerous safety awards.
In 1999, Volvo sold its car division Volvo Cars to Ford for $6.45 billion. The Volvo trademark is now shared between Volvo AB, where it is used on heavy vehicles, and the unit of Ford, where it is used on cars. In 2008, Ford decided to sell its interest in Volvo Cars; in 2010, Ford Motor Company signed a deal to sell the brand to the parent of Chinese motor manufacturer Geely Automobile for $1.8 billion, in a deal expected to be completed in the third quarter of 2010.
Is the 2015 Volvo S80 for you? So, you decide it’s time to buy a midsize luxury sedan. You want decent gas mileage. You want great ride quality. You want a decent price and above all, you want safety. In other words, you want the 2015 Volvo S80. There are more exquisite midsize luxury sedans…
When was it that station wagons disappeared from the American roadways? Remember back in the Fifties when seemingly every family in America had a station wagon? Today it’s minivans and crossovers and nary a station wagon we see. However, did you know one automaker actually still makes station wagons? Our friends in Sweden, Volvo, still…
Let’s play word association. We say “Volvo.” What do you say? If you are like many Americans, you might say import. You might even say Sweden, although most Americans still think the Volvo is a German import. What other first impressions do you have about Volvo? Isn’t it strange? Volvo has sold in the United…
One of the great mysteries in the automotive world is why Volvo has not done better in the United States. They certainly make quality cars, but for whatever reason they never caught on in America. Elsewhere, they are doing dynamite things. Volvo just announced their sales for May, 2014, and it marked the eleventh straight…
Let’s face it: Volvo faces an uphill battle in the United States. In a crowded field of luxury sedans, Volvo is middle-of-the-pack at best. No, it is not a bad car; it simply never found its place in the United States, and thus has never been fully appreciated like some of the bigger names. The…