What’s In A Name? The Story of Jaguar Vanden Plas

Jaguar

In marketing, name recognition means practically everything.  You can have the greatest product in the history of mankind but if nobody has ever heard of it you are facing a serious uphill battle to promote it. In many respects that analogy is the story of Vanden Plas, a company of coachbuilders for specialist automobiles originally…

The Jaguar Roadster:The American Dream On Wheels

Jaguar

Look up the definition of a roadster in the dictionary and you will find it to be a two-seat car without a fixed roof with an emphasis on sporty handling.  There was no better example of a roadster than the Jaguar Roadsters produced from 1961-1974.  In fact, if one didn’t know better, one would think…

RX 400H Hybrid Cleverly Disguised As A Luxury SUV

Lexus

Welcome to the first true luxury hybrid SUV, the Lexus RX 400H.  Produced from 2006-2009, the RX 400 H was a testimony to Japanese engineering.  Once the people at Lexus decide to try something different they don’t quit until they are satisfied that it meets their standards, and those standards have always been rather lofty.…

Lexus Seeks “Sporty” In GS 430

Lexus

In 2001 Lexus unveiled its attempt to produce a sport luxury sedan and that attempt was named the GS 430.  From 2001-2007 three generations of the GS 430 were produced, refinements made along the way, and all in all it was a fine car by most standards.  Only one problem existed: although it offered an…