The History of Acura Motor Company

Acura

“Acura.  Precision Crafted Performance.’  The slogan that started it all for Japanese automakers intent on challenging Mercedes-Benz and BMW in the luxury car field. Honda Motor Company unveiled the Acura Legend and Acura Integra in 1986, a full three years before Toyota unveiled the Lexus line, and the results were excellent in the first full…

The History of Lexus Motor Company

Lexus

“The Relentless Pursuit of Perfection.”  If those words sound familiar, it is because they are the slogan for Lexus, the premium car company that was introduced by Toyota in 1989.  How apt those words are! Lexus was originally designed under the code name F1 Project, a highly secretive adventure for Toyota as they sought to…