What is a Scion?

It’s a valid question, and if you don’t know the answer you can easily be forgiven.

The Scion is the newest brand on the automotive market, and it is a member of the Toyota family of vehicles, which means it began in 2004 with the Toyota promise of great quality and reliability.

At the turn of the century, Toyota realized that it was losing market share to the 18-34 demographic, and Scion was the answer.  The first Scions produced were the xA and xB models, and they were both immediate hits with the buying public.  The young buyers, and young-at-heart buyers, immediately fell in love with the Scion for its boxy styling and great handling.  So when you score a hit at first, just keep on adding the hits, and that’s what Toyota did in following years, and that’s what they are doing in 2015.

2015 will see several new Scions added to the Scion family.  In April, Scion will introduce its first-ever sedan at the New York International Auto Show.  At the same time it will introduce the all-new Scion IM.

Scion Group Vice President Doug Murtha says:  “Both new models will stand out in the marketplace for their style and substance.  I can confidently predict that 2015 will be an exciting year for Scion.”  There is, as of yet, no word on what the third newest member of the Scion family will be called.

Scion’s goal is to offer products and processes that stand apart from the crowd. Scion wishes to offer distinctive vehicles that reflect the owner’s passion and aspirations.  Scion appeals to a youthful audience by offering simple, no haggle buying experiences, and by engaging potential customers in meaningful and creative ways.  And with Toyota as the parent company, you better believe that Scion will deliver on their promises.

Where do you find Scion replacement parts?  Go to a Scion dealership, of course, but be prepared to pay top dollar for those Scion parts….or….

You can do the smart thing and purchase your Scion parts at your local salvage yard.  Think about it:  Scion is so new that none of its parts currently on the market are over ten years old.  That means that any replacement part you purchase at a salvage yard like All Import Auto Parts will still have many years of functional service because let’s face it, Toyota knows how to make quality, long-lasting parts for their vehicles.