When you’ve got a great product, it should come as no surprise when sales are record-setting, and that’s the case with Subaru of America as they had a record-breaking February, 2015.
Subaru of America reported that sales were up 18.5 percent in February 2015 over February 2014. They also reported that year-to-date sales are up 21 percent over the similar time period in 2014. In other words, things are going quite well for Subaru.
The Legacy led the way with a sales increase of 69 percent. Other big winners were the Forester, the Outback, the WRX/STI and the XV Crosstrek.
Thomas J. Doll, President of Subaru of America, stated the following: Subaru of America is particularly proud of the number of awards and accolades our vehicles have received recently. The strength of our products and increased brand awareness are driving the demand for our vehicles to record levels.”
Some of the awards Mr. Doll mentioned were the 2015 Kelley Blue Book 5-Year Cost to Own Award, the Motorweek All-New 2015 Legacy as Drivers’ Choice Award for Best Family Sedan, the U.S. News and World Report Best Wagon for the Money Award to the Outback, and the Consumer Guide Automotive Best Buy Award to the BRZ in the Sporty cagegory.
Amazingly all Subaru models showed an increase in February except for the BRZ and that was only down 300 units. Jeff Walters, senior vice president of sales, also stated: We’re proud that our retailers overcame challenging weather conditions in February and delivered our 39th consecutive month of year over year growth. With this start to 2015, we are confident Subaru will have another record year in the U.S.”
And they have every reason to be confident. Subaru seems to deliver exactly what Americans are looking for, namely great handling, a reasonable price, good gas mileage and all-weather conditions capabilities. There is no reason to believe that Subaru America cannot continue to see record sales in the United States.
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