The 2012 Mitsubishi Lancer is a classic tale of an innovative design that was left alone, only to be overcome by the competition. When the Lancer was first introduced, it far outpaced the rest of the economy sedan class with its driving excitement and aggressive styling. Now, the competition, which includes the Chevrolet Cruze, Ford…
Mitsubishi Motors North America (MMNA) recently announced that its May 2010 sales record of 4,737 was an 8.8-percent increase over May 2009. MMNA attributed the sales boost to the new-for-2010 Lancer Sportback vehicle.
Adding the Sportback to it exceptional array of vehicles and its affectionate reaction from consumers accentuates that car owners turning to Mitsubishi because it offers models that are unique. Mitsubishi’s models are different, for a reason. The sales growth during the last three months positions the automobile manufacturer for a successful summer during which Mitsubishi plans to align its sales force and marketing efforts to set the stage for the introduction of its all-new, exhilarating Outlander Sport.
Two-hundred-fifty-six Mitsubishi Lancer Sportbacks were sold in May, marking the second-greatest month of sales since the Sportback started being sold in August of 2009.
Sales of the Mitsubishi Galant increased 59 percent compared to May of 2009, and have increased more than 70 percent this year. May was the sixth month in a row that Galant sales have improved over to the previous year.
Mitsubishi Outlander sales were up more than 56 percent compared to May 2009 and are up more than 27 percent year-to-date. Outlander sales have increased five of the past six months.
Mitsubishi Lancer sales improved 5.5 percent compared to last May, and leaped more than 75 percent from last month. May of 2010 was Lancer’s most profitable month since August 2009 and the fuel-efficient sedan’s second-best sales period since August 2008.
MMNA’s 2010 sales of vehicles manufactured in Normal, Illinois, continue to be amazing. Mitsubishi Galant, Eclipse, Spyder and Endeavor sales from the first five months of the year have increased a collective 12.2 percent versus the same time a year ago.
Mitsubishi Motors North America, Inc. is accountable for all development, economics, retailing and marketing business for Mitsubishi Motors in the United States. MMNA sells sedans, coupes, convertibles, light trucks and sport utility vehicles through an organization of more than 400 dealerships.
The Mitsubishi Eclipse was introduced in 1989 in the North American automotive marketplace. It was one of the three cars Mitsubishi Motors produced, along with the Plymouth Laser and the Eagle Talon. Diamond Star Motor (DSM) in Illinois manufactured the Eclipse. It was a three-door hatchback with a 1.8-liter inline four-cylinder engine equipped with front-wheel…