Mercedes-Benz and Infiniti owners will soon have a fresh choice in luxury cars. The name Hyundai may surprise them, however.
Hyundai, eager to find a marketplace for frugal wealthy consumers, formally introduced its V-8-powered $36,000 Genesis sedan recently and plans to have it for sale in the United States soon.
Even though the Genesis may lack snob appeal, the South Korean auto maker believes Genesis will attract the wealthy with curb appeal.
Analysts, on the other hand, are unsure if the prosperous would be caught dead stopping at their country club’s valet stand in a right-off-the-showroom-floor Hyundai.
Genesis is not your average Hyundai. It’s slightly larger than a midsize and the corporation says it is equivalent to $60,000 first-class sedans. The Genesis will be powered by Hyundai’s foremost rear-wheel-drive, 368-horsepower V-8 engine. It will contain the identical stereo system built for the Rolls-Royce Phantom.
Hyundai’s base-level Genesis equipped with a V-6 engine is priced at $30,000. Its next-least-expensive vehicle is the Azera Limited, which starts at $28,550.
The Genesis won’t exactly scream Hyundai. The car manufacturer’s “flying H” logo is emblazoned on the trunk but, so far, nowhere on the hood. That may be added later.
Hyundai thought about establishing its own luxury division, like Honda’s Acura, Nissan’s Infiniti or Toyota‘s Lexus , but has abandoned the idea for the time being.
Just one additional conventional car manufacturer has attempted to build super-premium model in recent years. Volkswagen‘s Phaeton sedan, priced as much as $100,000, was discontinued because sales were disappointing.
The Phaeton was excessively weighty and pricey. Genesis will probably compete soundly against its luxury competition when features and performance are considered. Genesis’ test will come with Hyundai’s brand image.
The luxury vehicle is a growing area in United States’ auto sales and creates strong earnings. With that in mind, Hyundai and its brother, Kia, have been offering an abundance of value for the price.

The 2015 Hyundai Accent Leads the Way

What do you get when you have a compact car that sells for the same price as other sub-compact cars? You get the 2015 Hyundai Accent, Hyundai’s entry-level small car that has been with us now for twenty years.  Happy Birthday, Hyundai Accent, and while we are celebrating, how about we celebrate this great value…

Hyundai and Kia News for June 2014

June was good to Hyundai Motor Company, as the Korean automaker showed a 1.2 percent increase over June of 2013. For the month of June, 412,648 cars were sold, with domestic sales increasing 7.9 percent, and overseas shipments moving up 0.2 percent.  The top selling car in the Hyundai lineup was the newly introduced Sonata…

2012 Hyundai Equus

Quick!  Let’s play first impressions!  What do you think of when I say Hyundai? If you said economical and compact, then you would say what most people say.  However, if you said full-size premium luxury sedan, you would be in a minority of a few very knowledgeable people.  Welcome to the 2012 Hyundai Equus, the…

2012 Hyundai Elantra

Any car entered into the economy class is up against some serious competition, and it can’t be easy being one of the new kids on the block.  So it was for the Hyundai Elantra a few years back when it entered this market.  Those first few years it was an after-thought for car buyers, something…